Pure Energy
by 4 Today · tablet or pill · 30 packets
- Off the market since May 2025 (NIH)
- DSLD label 41248
- Serving 1 to 4 tablets; amounts per 4 tablets
- 30 servings
Pure Energy by 4 Today lists 19 ingredients, 19 with an amount per serving of 4 tablets, such as 1.5 mg of thiamine, 1.6 mg of riboflavin, 15 mg of niacin and 2 mg of vitamin B6. Its current label entered the NIH Dietary Supplement Label Database on January 23, 2015.
What is in Pure Energy?
Each row as the label prints it, per serving of 4 tablets. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Thiamineas Vitamin B1 | 1.5 mg | 100% | 66% of 9,830 products listing thiamin give more (median 5 mg). |
| Riboflavinas Vitamin B2 | 1.6 mg | 94% | 78% of 9,824 products listing riboflavin give more (median 4 mg). |
| Niacinas Niacinamide, Vitamin B3Niacin (Form: as Niacinamide, Vitamin B3) | 15 mg | 75% | 71% of 12,413 products listing niacin give more (median 20 mg). |
| Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl) | 2 mg | 100% | 69% of 15,277 products listing vitamin B6 give more (median 6 mg). |
| Folic Acid | 200 mcg | 50% | 71% of 7,022 products listing folate give more (median 400 mcg). |
| Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin) | 2.4 mcg | 40% | 91% of 14,425 products listing vitamin B12 give more (median 36 mcg). |
| Biotin | 15 mcg | 5% | 95% of 9,447 products listing biotin give more (median 200 mcg). |
| Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate) | 6 mg | 60% | 75% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg). |
| Ironas Iron Amino Acid ChelateIron (Form: as Iron Amino Acid Chelate) | 5 mg | 28% | 46% of 6,910 products listing iron give more (median 5 mg). |
| Magnesiumas Magnesium Amino Acid ChelateMagnesium (Form: as Magnesium Amino Acid Chelate) | 400 mg | 100% | Higher than 92% of 14,003 products listing magnesium (median 86 mg). 1.1 times the adult UL a day. |
| Zincas Zinc Amino Acid ChelateZinc (Form: as Zinc Amino Acid Chelate) | 5 mg | 33% | 72% of 13,186 products listing zinc give more (median 11 mg). |
| Copperas Copper Amino Acid ChelateCopper (Form: as Copper Amino Acid Chelate) | 3 mg | 150% | Higher than 96% of 6,468 products listing copper (median 1 mg). |
| Chromiumas Chromium Amino Acid ChelateChromium (Form: as Chromium Amino Acid Chelate) | 100 mcg | 83% | 47% of 7,825 products listing chromium give more (median 100 mcg). |
| Potassiumas Potassium Aspartate Amino Acid ComplexPotassium (Form: as Potassium Aspartate Amino Acid Complex) | 99 mg | 3% | 49% of 11,614 products listing potassium give more (median 99 mg). |
| Vanadiumas Vanadium Amino Acid ChelateVanadium (Form: as Vanadium Amino Acid Chelate) | 50 mcg | Higher than 59% of 1,744 products listing vanadium (median 25 mcg). | |
| Co Enzyme Q-10 | 10 mg | 85% of 2,922 products listing coenzyme Q-10 give more (median 60 mg). | |
| Pyruvateas Pyruvic Acid | 300 mg | ||
| L-Carnitine Fumarate | 100 mg | 75% of 1,338 products listing L-carnitine give more (median 500 mg). | |
| Rhodiola | 100 mg | 49% of 945 products listing rhodiola give more (median 100 mg). |
Source: NIH ODS Dietary Supplement Label Database, label 41248 (entered January 23, 2015), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- 91% of the 14,425 products that print an amount of vitamin B12 list more than its 2.4 mcg of vitamin B12 (median 36 mcg).
- 95% of the 9,447 products that print an amount of biotin list more than its 15 mcg of biotin (median 200 mcg).
- At 1 serving a day, the most its directions give, the label lists 400 mg of magnesium, 1.1 times the adult Tolerable Upper Intake Level.
- Its 3 mg of copper is higher than 96% of the 6,468 copper products that print an amount; 110 list more.
- 85% of the 2,922 products that print an amount of coenzyme Q-10 list more than its 10 mg of co enzyme Q-10 (filed by NIH under coenzyme Q-10) (median 60 mg).
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
The products whose ingredient lists overlap most with Pure Energy's, rare ingredients counting for more.
- GlucoBalanceBiotics Research Corporation 15 shared, 53% alike
- 50 Plus MultivitaminApex · off the market 15 shared, 47% alike
- Performance MultivitaminApex · off the market 15 shared, 47% alike
- Women's MultivitaminApex · off the market 15 shared, 45% alike
- Multi-Nutrients IV with Copper & IronVital Nutrients · off the market 15 shared, 45% alike
- Multi-Nutrients (with Iron and Iodine)Vital Nutrients · off the market 15 shared, 45% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- RECOMMENDED SERVING SIZE 1 to 4 tablets as desired for extra energy, with or without food.
- Warnings
- Do not exceed 8 tablets (2 packets) per day.
- Allergens and what it does not contain
- CAFFEINE & EPHEDRA/MAHUANG FREE
- Our unique blend of ingredients work together in the body to produce energy naturally and safely without the use of caffeine, ephedra/MaHuang, artificial stimulants, chemicals or drugs.
Source: label statements in DSLD label 41248.
What else is on the label?
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): ALBION MINERALS.
How many labels does Pure Energy have?
One label is on file, entered on January 23, 2015.
- Label 41248 (current) Entered January 23, 2015 · off the market May 28, 2025 · 30 packets
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).