Pure Energy

by 4 Today · tablet or pill · 30 packets

  • Off the market since May 2025 (NIH)
  • DSLD label 41248
  • Serving 1 to 4 tablets; amounts per 4 tablets
  • 30 servings

Pure Energy by 4 Today lists 19 ingredients, 19 with an amount per serving of 4 tablets, such as 1.5 mg of thiamine, 1.6 mg of riboflavin, 15 mg of niacin and 2 mg of vitamin B6. Its current label entered the NIH Dietary Supplement Label Database on January 23, 2015.

What is in Pure Energy?

Each row as the label prints it, per serving of 4 tablets. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Pure Energy: Supplement Facts rows against the market (DSLD label 41248, January 2026 release)
IngredientAmount% DVAmong products listing it
Thiamineas Vitamin B11.5 mg100%Thiamin in Pure Energy against 9,830 products1.5 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.5 mg

66% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B21.6 mg94%Riboflavin in Pure Energy against 9,824 products1.6 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.6 mg

78% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Niacinamide, Vitamin B3Niacin (Form: as Niacinamide, Vitamin B3)15 mg75%Niacin in Pure Energy against 12,413 products15 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg15 mg

71% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)2 mg100%Vitamin B6 in Pure Energy against 15,277 products2 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid200 mcg50%Folate in Pure Energy against 7,022 products200 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.200 mcg

71% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)2.4 mcg40%Vitamin B12 in Pure Energy against 14,425 products2.4 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg2.4 mcg

91% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin15 mcg5%Biotin in Pure Energy against 9,447 products15 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg15 mcg

95% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)6 mg60%Pantothenic Acid (Vitamin B5) in Pure Energy against 10,060 products6 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg6 mg

75% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Ironas Iron Amino Acid ChelateIron (Form: as Iron Amino Acid Chelate)5 mg28%Iron in Pure Energy against 6,910 products5 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg5 mg

46% of 6,910 products listing iron give more (median 5 mg).

Magnesiumas Magnesium Amino Acid ChelateMagnesium (Form: as Magnesium Amino Acid Chelate)400 mg100%Magnesium in Pure Energy against 14,003 products400 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg400 mg

Higher than 92% of 14,003 products listing magnesium (median 86 mg). 1.1 times the adult UL a day.

Zincas Zinc Amino Acid ChelateZinc (Form: as Zinc Amino Acid Chelate)5 mg33%Zinc in Pure Energy against 13,186 products5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg5 mg

72% of 13,186 products listing zinc give more (median 11 mg).

Copperas Copper Amino Acid ChelateCopper (Form: as Copper Amino Acid Chelate)3 mg150%Copper in Pure Energy against 6,468 products3 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg3 mg

Higher than 96% of 6,468 products listing copper (median 1 mg).

Chromiumas Chromium Amino Acid ChelateChromium (Form: as Chromium Amino Acid Chelate)100 mcg83%Chromium in Pure Energy against 7,825 products100 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg100 mcg

47% of 7,825 products listing chromium give more (median 100 mcg).

Potassiumas Potassium Aspartate Amino Acid ComplexPotassium (Form: as Potassium Aspartate Amino Acid Complex)99 mg3%Potassium in Pure Energy against 11,614 products99 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg99 mg

49% of 11,614 products listing potassium give more (median 99 mg).

Vanadiumas Vanadium Amino Acid ChelateVanadium (Form: as Vanadium Amino Acid Chelate)50 mcgVanadium in Pure Energy against 1,744 products50 mcg per serving; the middle half of products list 10 mcg to 100 mcg, the median 25 mcg.UL 1,800 mcg50 mcg

Higher than 59% of 1,744 products listing vanadium (median 25 mcg).

Co Enzyme Q-1010 mgCoenzyme Q-10 in Pure Energy against 2,922 products10 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.10 mg

85% of 2,922 products listing coenzyme Q-10 give more (median 60 mg).

Pyruvateas Pyruvic Acid300 mg
L-Carnitine Fumarate100 mgL-Carnitine in Pure Energy against 1,338 products100 mg per serving; the middle half of products list 110.5 mg to 1,000 mg, the median 500 mg.100 mg

75% of 1,338 products listing L-carnitine give more (median 500 mg).

Rhodiola100 mgRhodiola in Pure Energy against 945 products100 mg per serving; the middle half of products list 50 mg to 250 mg, the median 100 mg.100 mg

49% of 945 products listing rhodiola give more (median 100 mg).

Source: NIH ODS Dietary Supplement Label Database, label 41248 (entered January 23, 2015), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 91% of the 14,425 products that print an amount of vitamin B12 list more than its 2.4 mcg of vitamin B12 (median 36 mcg).
  • 95% of the 9,447 products that print an amount of biotin list more than its 15 mcg of biotin (median 200 mcg).
  • At 1 serving a day, the most its directions give, the label lists 400 mg of magnesium, 1.1 times the adult Tolerable Upper Intake Level.
  • Its 3 mg of copper is higher than 96% of the 6,468 copper products that print an amount; 110 list more.
  • 85% of the 2,922 products that print an amount of coenzyme Q-10 list more than its 10 mg of co enzyme Q-10 (filed by NIH under coenzyme Q-10) (median 60 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Pure Energy's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
RECOMMENDED SERVING SIZE 1 to 4 tablets as desired for extra energy, with or without food.
Warnings
Do not exceed 8 tablets (2 packets) per day.
Allergens and what it does not contain
CAFFEINE & EPHEDRA/MAHUANG FREE
Our unique blend of ingredients work together in the body to produce energy naturally and safely without the use of caffeine, ephedra/MaHuang, artificial stimulants, chemicals or drugs.

Source: label statements in DSLD label 41248.

What else is on the label?

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): ALBION MINERALS.

How many labels does Pure Energy have?

One label is on file, entered on January 23, 2015.

  1. Label 41248 (current) Entered January 23, 2015 · off the market May 28, 2025 · 30 packets

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

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