Supplement brand
NOW
NOW has 3,519 supplement product labels cataloged in the NIH DSLD, 950 currently on market, #2 of 4,269 by catalog size.
- 3,519
- Total products
- 950
- On market
- #2 of 4,269
- By catalog size
- 27%
- Still on market
Brand at a glance
According to the National Institutes of Health (NIH) Office of Dietary Supplements' September 2026 Dietary Supplement Label Database (DSLD) release, NOW filed 3,519 supplement labels; 27% still on-market, ranking #2 of 4,269 by catalog size among brands PlainVitamins indexes.
- 3,519
- Total DSLD labels
- 950
- On market today
- 27%
- Still listed
- #2 of 4,269
- Catalog rank
Figures come from NIH DSLD label rows PlainVitamins indexes. Catalog size is a filing count, not a quality, safety, or efficacy score.
NOW vs all brands by DSLD catalog size
Where this brand's product-label count sits among every brand PlainVitamins indexes (archive depth, not a quality or safety ranking)
3,519 2nd of 4271 higher than 4,269 of 4,271 brands
Brands banded by distinct NIH DSLD product labels
Each bar is a band; taller bars hold more brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source NIH Dietary Supplement Label Database (DSLD) · 2026-09-04
NOW labels by product type
Distinct DSLD product-type counts for this brand's catalog (second framed viz alongside the brand-vs-all distribution)
- Non-Nutrient/Non-Botanical
Non-Nutrient/Non-Botanical
746 labels
- Botanical
Botanical
659 labels
- Other Combinations
Other Combinations
562 labels
- Vitamin
Vitamin
421 labels
- Fat/Fatty Acid
Fat/Fatty Acid
319 labels
- Botanical with Nutrients
Botanical with Nutrients
310 labels
- Mineral
Mineral
306 labels
- Amino acid/Protein 184
Amino acid/Protein
184 labels
NOW: a look at the formulation mix
22.5% of the 28,939 ingredient entries across NOW's catalog are ingredients outside DSLD's named categories, followed by mineral ingredients (14.9%). 12 distinct DSLD ingredient categories are represented overall. DSLD's own ingredient categories are a filing classification, not a quality, safety, or efficacy assessment.
NOW ingredients by DSLD category
Distinct ingredient-category counts across every DSLD label on file for this brand
- Other
Other
6,503 ingredient rows
- Mineral
Mineral
4,302 ingredient rows
- Vitamin
Vitamin
3,591 ingredient rows
- Botanical
Botanical
3,547 ingredient rows
- Fat
Fat
2,802 ingredient rows
- Non-nutrient 2,265
Non-nutrient
2,265 ingredient rows
- Fatty acid 1,797
Fatty acid
1,797 ingredient rows
- Fiber 1,204
Fiber
1,204 ingredient rows
NOW vs. its nearest catalog-size peers
Among the 5 brands closest to NOW by total DSLD label count: catalog size (x) against the share of those labels still on-market today (y). Two brands can file a near-identical number of labels and still sit in very different quadrants. NOW's own catalog leans toward ingredients outside DSLD's named categories.
NOW in the DSLD catalog
NOW places in the 99th percentile of brands by distinct product-label count (rank #2 of 4,271). NIH DSLD catalog size and on-market share track how much a brand has filed, not how good, safe, or effective any product is.
Products by NOW
Shelf peers by catalog size
These are the DSLD-filed brands closest in catalog depth to NOW, which stocks 3,519 labels built mostly from ingredients outside DSLD's named categories. Nearness here means shelf size, not the largest catalogs in the estate.
Compare NOW vs BulkSupplements.com → (Δ 805 labels)
Nationwide brands with similar DSLD catalogs
Two peer sets for NOW: closest on total DSLD filings (3,519 here) and closest on on-market labels (950 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not the largest-catalog strip.
Similar filing count
Nearest other brands by distinct DSLD product filings (floored at ≥50).
Similar on-market count
Nearest other brands by on-market DSLD labels (floored at ≥25), distinct from the filing-count row.
Counts from NIH DSLD label filings; on-market status is shelf presence in the source, not a quality score.
Source: NIH Office of Dietary Supplements, Dietary Supplement Label Database (DSLD). Regulatory framework: Source: Dietary Supplement Health and Education Act (DSHEA), 1994, 21 U.S.C. § 321(ff).
Disclaimer, Not Medical Advice: This information is provided for informational purposes only and does not constitute medical advice. Consult a qualified healthcare provider before starting, stopping, or combining any dietary supplement.
Read our methodology , how this data is sourced, computed, and verified.
Every figure on PlainVitamins is rendered directly from the NIH Dietary Supplement Label Database (DSLD), no number is typed in by an editor. This page draws directly on the NIH DSLD, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.