Brand
NOW Kids supplements
NOW Kids has 6 products in the NIH Dietary Supplement Label Database (8 labels), 5 of them on the market at its January 2026 release; its labels most often list calcium, magnesium, vitamin D. It ranks 2,101 of 5,741 brands by products on file.
- Products on file
- 68 labels, sizes and designs counted
- On the market
- 583% of its products
- Labels disclosing no amount
- 0products whose label gives no amount per ingredient
- On file since
- 2022newest label September 25, 2025
What do NOW Kids labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 3 | 65 mg | 115 mg |
| Magnesium | 3 | 20 mg | 86 mg |
| Vitamin D | 2 | 3.75 mcg | 15 mcg |
| Xylitol | 2 | 1.5 g | 2 g |
| Biotin | 2 | 225 mcg | 200 mcg |
| Iodine | 2 | 72.5 mcg | 150 mcg |
| Iron | 2 | 5 mg | 5 mg |
| Niacin | 2 | 15 mg | 20 mg |
| Pantothenic Acid (Vitamin B5) | 2 | 7.5 mg | 12 mg |
| Riboflavin | 2 | 1.7 mg | 4 mg |
Source: Supplement Facts rows of NOW Kids's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every NOW Kids product
On-market products first, A to Z (page 1 of 1).
Every product with what it contains: the full list.
- Berry Dophilus Chewableson the market2024
- DHA Fish Oil Chewables 100 mg Tasty Fruit Flavoron the market2024
- Kid Cal Orange U Deliciouson the market2024
- Kid Vits Juicy Orangeon the market · 2 labels2025
- Liquid Echinacea Orange U Deliciouson the market · 2 labels2024
- Kid Vits Berry Blastoff the market2024
What kinds of products does NOW Kids make?
NOW Kids products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2024 | 4 | 1 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name NOW FOODS (manufacturer), Bloomingdale, IL, on 6 products.
Where next?
- Calcium
- Magnesium
- Vitamin D
- Xylitol
- Natrol Gummies
- Nature's Blend Vitachew
- NovaFerrum Pediatric Drops
- NutraSea
- All brands
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.